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Cynthia H. Woodcock
Executive Director


Cynthia Woodcock is The Hilltop Institute’s executive director. She provides strategic leadership in pursuit of Hilltop’s mission to advance the health and wellbeing of vulnerable populations; oversees new business development, program operations, and financial management; and ensures the quality of Hilltop's work for its clients, including the Maryland Medicaid program, other state and local agencies in Maryland, the federal government, other state Medicaid agencies, and private foundations. She also coordinates Hilltop's partnerships with academic departments and research centers at UMBC as well as other university-based centers and private research organizations.

Ms. Woodcock was principal research associate and practice area lead for long-term care, aging, and disability at IMPAQ International, LLC, from 2011 to 2013. She was responsible for new business development and management of engagements with clients such as the Centers for Medicare and Medicaid Services (CMS) and the Administration for Community Living (ACL). She was project director for ACL’s evaluations of the Chronic Disease Self-Management Program and the Aging and Disability Resource Centers. She also contributed to IMPAQ’s work on CMS programs authorized under the Affordable Care Act, such as evaluation of the Community-Based Care Transitions Program, technical assistance provided to states participating in the Medicaid Incentives for the Prevention of Chronic Diseases program, and research and policy guidance for state health insurance exchanges under the Post-Reform Consumer Landscape Market Analytics and Implementation project.  

Ms. Woodcock was a Hilltop staff member from 2004 to 2011. First, as a senior research analyst, she had responsibility for new business development and managed a major contract with the New Mexico Human Services Department. She then moved to the Long-Term Services and Supports (LTSS) Policy and Research unit to conduct health policy research and analysis and later advanced to be the director of that unit. In that capacity, she led Hilltop's work on the development of home and community-based services waiver programs and other integrated long-term care initiatives. Ms. Woodcock served as a lead writer and editorial director for a Maryland Health Care Commission report on planning for LTSS in Maryland in 2010, 2020, and 2030. Ms. Woodcock also co-authored issue briefs on Medicaid consumer-directed health purchasing and Medicare Advantage special needs plans for individuals eligible for both Medicare and Medicaid.

Before joining Hilltop, Ms. Woodcock was a principal of Futures, Inc., a consulting group specializing in program development and strategic planning. Prior to that, Ms. Woodcock was director of program development with the International Life Sciences Institute and assistant vice president for program finance and management with The Commonwealth Fund. She has also held positions with The Robert Wood Johnson Foundation and the Division of Health Planning and Resource Development in the New Jersey Department of Health.

Ms. Woodcock received an M.B.A. in finance from the Columbia University Graduate School of Business and holds a B.A. from the University of North Carolina at Chapel Hill, where she graduated summa cum laude.