Marketing State Insurance Coverage Programs: Experiences from Four States
November 01, 2007
This issue brief examines marketing and enrollment strategies in four states that have implemented coverage initiatives. It attempts to draw some conclusions on “best practices.” The Hilltop Institute (as the Center for Health Program Development and Management) conducted telephone interviews with state officials and health insurance agents and brokers from
Arizona, Montana, New Mexico, and Oklahoma to elicit information about the relative success of
various marketing strategies.